4 Ways RPA Helps Retailers Make the Most of Black Friday & the Holiday Shopping Season

The season to be jolly is just around the corner, and nowhere is that truer than in the retail chains that thrive on this season’s sales.  

Yet shopping during the peak days of late November and December can turn even the merriest soul into Ebenezer Scrooge. The very idea of holiday shopping conjures up images of crowds of crazed shoppers, the feeling of stress about what presents to buy for family and friends, and the fear of making bad purchase decisions in the rushed, pressure-filled atmosphere. Add to that the rise of new possibilities for e-commerce, and it’s easy to see why online shopping is gobbling up an ever-bigger chunk of the holiday shopping season’s sales – even though Black Friday foot traffic at brick-and-mortar retailers showed only a slight decrease in 2017 as compared to 2016.  

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Topics: RPA, Robotic Process Automation, Attended RPA, retail

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