10 Ways Retailers Can Improve Customer Service [Infographic]

In the retail industry, the call center is regarded as an extension of the storefront, increasing the access point to the customer.   And yet according to a recent Forrester report, when asked about their most recent call to a retailer's call center, only 73% of consumers said they were satisfied with the interaction, while 87% said they were satisfied with their most recent visit to a retail web site. These results suggest shortcomings in how retailers provide customer service, said Kerry Bodine, a vice president and principal analyst at Forrester

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Topics: Contact Centers, infographic

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