Why Do Sales Reps Loathe CRM?

You are a great leader.  You have a powerful sense of mission and purpose. You energize and motivate your sales force to achieve seemingly impossible goals.  You aren't afraid to take risks but you also know to rely on data-driven decisions such as the one you just made to implement a new CRM system. According to Aberdeen Research reports, companies that use a CRM system have 14.8% better customer retention rates, 40% better team attainment of quotas, and 41.7% better individual sales rep attainment of quotas, as well as better insights into the sales pipeline. Sounds amazing! So why does your sales team appear to hate it? And how can you help them get on board? 

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Topics: Sales Operations, sales tools

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