Blog Headers- Women in RPA-2

From Digital Design to Enterprise Automation: Line Juul Norgaard’s RPA Journey

Posted by Daniel Zacks on Oct 21, 2021 8:54:52 AM

Line Juul Norgaard is a senior consultant for KPMG Denmark, where she leverages her expertise in robotic process automation (RPA) and conversational AI to advise on implementing new technologies within the company. In this role, her goal is to ensure that the right technologies support the clients of KPMG, helping them to excel at the tasks they enjoy the most. The rest are delegated to software bots.

Line began her career as a digital designer. It was during this role that she first began working with bots. That was a breakthrough moment for her, when she realized that automation was more than a side interest--it was her calling. While she had no formal RPA training, that didn’t stop her from learning more about the technology and applying her skillset to solve problems. Line is proud of her leadership in the automation sector, especially her work on the more human side of the technology.

“Being able to empathize with those you are delivering a product to and being able to bridge that understanding into a solution is quite important,” she says. “I have always felt that I had a voice within the [RPA] field.”

What led you to a career in RPA/Intelligent Automation? How did your background prepare you for this field?

Exploring the boundary between humans and technology is something that has always been fascinating to me. Mainly, because the boundary is constantly changing, I find it quite exciting to see how we adapt and understand new technologies. RPA is a field where you get to explore this boundary and help customers go on a journey towards a digital future where employees can work more efficiently and apply their skills in better directions. This is why I started working in RPA.

I have what would be considered a diversified profile within RPA. Not (only) because of my gender but also because of my educational background. I studied digital design, where empathy is key when developing concepts. During my education, I specialized in chatbots, which later led me to discover RPA. Being a digital designer and specializing in automation was considered a niche, but I find that having a different background has become my strength. Whenever you automate, being able to empathize with those you are delivering a product to and bridge that understanding into a solution is quite important. I have always felt that I had a voice within the field.

What do you see as the biggest opportunities in RPA/Intelligent Automation? What’s in the future for your RPA career?

Being specialized in both conversational AI and RPA, I’m quite excited to see that more companies are starting to combine several automation technologies for process automation rather than only utilizing one. Conversational AI and RPA, for example, supplement each other to create more synergetic solutions, which can create more sustainable processes in the long run.

This is very much the way we work at KPMG; we look at a process’ input and outcome and ask, how can we achieve the same result but with 100% automation? We call this approach NewPractice, and it’s a way to ensure you realize an area’s full potential for automation, instead of merely focusing on automating an existing process as is.

What has RPA/Intelligent Automation helped you accomplish personally or professionally?

On both a personal and professional level, my most important accomplishment is finding a job where I can make a difference. RPA is a field where new use cases to utilize the technology are still being explored. You can also influence how the technology should be used to design solutions with integrity. I feel quite privileged to get to work with something I’m passionate about with people who are equally passionate about technology every day.

Why should women consider a career in RPA? What advice can you offer to women who are interested in pursuing RPA jobs?

It’s a field where a lot of different backgrounds and competencies are needed. I think that there is a misconception that RPA is only for a certain type of profile. In my experience, anyone with a flair for understanding the technology and the ability to execute on designing and/or developing a solution is a perfect fit for the field.

My best advice to someone who wants to pursue a career in RPA is to focus on what unique perspective you can add to the table – that goes for everyone, not just women. Being different from most within a field might feel like a headwind, but I have always focused on making a headwind my tailwind. When I started out in RPA, I knew I had a different profile, but being aware of how I could add something different also gave me an edge. Having a different background doesn’t mean you’re less likely to excel at your job; it just means you have a different set of tools in your toolbox, which can be equally valuable.

Only 5% of tech leadership jobs are held by women. How will the industry benefit from increasing this number and placing more women in top positions?

Research shows that diversity will lead to better results when looking at the bottom line, so there really shouldn’t be a reason not to have more women in top positions in tech. Having more diversity in top tech positions will ensure that the industry is not just enabling certain people to succeed, but ensuring that everyone has an equal opportunity to succeed.

You can also join the international Women in RPA initiative. We’re showcasing women leaders in all aspects of RPA. Please get in touch so we can share your story. Know a woman in the RPA industry who you‘d like to nominate? Drop us a line. 

Follow the hashtag #womeninrpa on LinkedIn and Twitter  

Follow Kryon on LinkedIn for more #womeninrpa updates.  

Topics: Robotic Process Automation, RPA, intelligent automation, Women In Tech, Women in RPA


Stay on Top of RPA Trends

New call-to-action

Get These Great Resources

New call-to-action
Kryon Achieves Highest NPS in RPA Industry
Kryon Full-Cycle Automation

Recent Posts

Posts by Topic

see all