In Context: A Look at the Growth of Automation Against the Backdrop of Parallel Business Trends

In Context: A Look at the Growth of Automation Against the Backdrop of Parallel Business Trends

Posted by Julie Shafiki on Jan 7, 2020 7:36:14 AM

Forrester’s recent guide on the Future of Work analyzes the ways in which automation is expected to change everything and anything to do with work – starting at the beginning, with fundamental questions such as what an organization is, what a company does, and how exactly the work gets done.

Automation is not happening in a vacuum – rather, in tandem with parallel trends that combine to create new types of business opportunities. Here’s some of how the intersection of automation and other trends are expected to pan out:

  1. Adapt to win. Companies that are adapting – using technology to pursue new, disruptive opportunities – will be the ones to succeed.
  2. The gig economy will grow even more. Automation will displace certain jobs and turn to the gig economy to obtain the talent necessary for specific tasks. It will facilitate gig economy growth by better connecting buyers and sellers.
  3. Hierarchies are passé. Traditional organizations were based on a hierarchy and very clear-cut job descriptions. Tomorrow’s organizations will have a very different shape – and will be task-driven, not job-driven.
  4. My privacy back, please. Customers will be building personal data twins or PDTs, which will be governed by trusted entities only; these PDTs will be a crucial element of the future business ecosystem.
  5. CX. CX. CX. Automation will become an essential component of how to create the most compelling customer experiences.
  6. New types of “Social.” As social platforms and eCommerce continue to evolve, their significance in the buying process – and in connecting to customers – will continue to increase.

How These Shifts Will Impact Our Work Environment

These changes are leading us in the direction of a new work landscape that will impact many areas of the economy – available jobs, economic disparities, the role of global markets, and the integration of bots in daily work tasks.

This brave new world – in which automation plays a pivotal role – will be characterized by:

  • The growth of the talent economy
  • Job loss resulting from automation
  • Job transformation (more on that here)
  • Automation dividends, i.e., new automation jobs

Creating Value and Leveraging the Opportunity

Automation will create a more efficient work market and open up new scenarios that we can’t even imagine yet. It will have an impact on many areas of life, from government policy to business planning and process.

But what’s key in the “here and now” is to anticipate the appearance of disruptive forces, and be flexible enough to take advantage of them whenever the opportunity presents itself – i.e., recognizing technological and cultural shifts, and identifying and developing the new competitive advantages that lead to growth and success.

You can read the Forrester guide here.

 

Topics: AI, automation, Forrester, Digital Workforce, Future of Work


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